Newsletter N°82 - November 2025

🚗 Mobility: Japan Mobility Show 2025: A Record-Breaking Showcase of Future Mobility Innovation

Japan Mobility Show 2025 opened October 29 at Tokyo Big Sight with unprecedented scale and ambition, attracting over 500 companies and organizations to become the largest automotive event in Japanese history. Running through November 9, the show expands beyond automobiles to encompass IT, telecommunications, and electronics industries, with more than 160 companies participating in the "Tokyo Future Tour 2035" program that visualizes mobility in 2035.

The show's theme—"Find the exciting future!"—emphasizes three pillars: FUTURE (mobility innovation), CULTURE (automotive heritage with 30 vintage vehicles), and PEOPLE (human-centered design), creating an experience for "everyone from children to adults".

Major innovative projects include:

Sharp's LDK+ – Redefining EV Purpose

Sharp's LDK+ (second generation concept) represents the boldest challenge to automotive convention, shifting focus from the car's 5% driving time to its 95% stationary parking hours. This compact minivan-based EV, built on Foxconn's "Model A" platform, features a revolutionary rotating driver's seat that converts the cabin into a living room.

Sharp's LDK+ compact minivan with integrated projector technology

The second-generation refinement downsizes from the first model's seven-seater to a more agile compact minivan while maintaining spacious interiors. Interior amenities include:

Integrated projector and roll-out screen for theater and remote work applications
AI home control integration via Sharp's "COCORO HOME" platform, connecting kitchen appliances, air conditioning, and washing machines to create a seamless living space
Flexible configurations from solitude spaces for teenagers to cozy corners for seniors

BYD's "Living Car" – Chinese EV Ecosystem Expansion

BYD's commercial vehicle showcase includes the revolutionary "J6 Living Car"—a truck reimagined as a mobile living and working space. This marks China's most ambitious Japanese market penetration yet, with the company exhibiting 13 vehicles including the world-first "RACCO" lightweight EV and the premium "YANGWANG U9" supercar.

The living car concept—complete with sleeping, cooking, and entertainment facilities—targets Japan's aging driver population and emerging "van life" culture. BYD's strategy combines aggressive pricing with lifestyle repositioning, positioning trucks as not merely commercial tools but integrated living solutions.

BYD's Living Car concept "J6 Living Car"

Nissan's Manga-Inspired AI Integration

Nissan's booth design, inspired by Japanese manga aesthetics, represents a paradigm shift in human-machine interfaces. The installation merges monochromatic graphic novel styling with cutting-edge AI and sensor technology, creating an interactive space where visitor engagement "completes the artwork".

This approach signals automotive industry recognition that future vehicles compete on cultural appeal and design philosophy, not purely technical specifications. Nissan's emphasis on "coming alive through visitor interaction" suggests EVs will function as social canvases for expression.

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Nissan’s Hyper Punk electric SUV is designed for content creators

Market Context: Japan's EV Acceleration

The 2025 show coincides with unprecedented domestic EV launches: six new models including Honda's first lightweight EV, Toyota-Daihatsu-Suzuki's joint commercial vehicle, and international entrants from BYD and Hyundai. Japanese manufacturers are simultaneously defending domestic market share while embracing foreign competition—a calculated strategy signaling confidence in EV market maturation.

With over 500 companies committed to mobility transformation, Japan Mobility Show 2025 has established itself as the definitive global benchmark for automotive and mobility innovation.

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